MQL Routing & Meeting Dispatch

Stop Letting Inbound Leads Rot.
Route Every Meeting to the Right Rep — Instantly.

Lead Dispatcher is the meeting-dispatch platform built for B2B SaaS sales teams. When a qualified lead books a meeting, we route it to the right rep in seconds — based on territory, deal size, expertise, and availability. No more round-robin roulette.

Trusted by RevOps teams at 50+ B2B SaaS companies · No credit card required

Built for companies like

Series A SaaS Series B SaaS Growth-stage Startups RevOps Teams SDR-led GTM

The Problem

Your best inbound leads are going to the wrong rep — or no rep at all.

You spend thousands generating inbound demand. But when a qualified lead books a meeting, it falls into a round-robin queue — assigned to whoever is next, not whoever is best. The lead waits. The rep isn't ready. The deal dies.

Speed-to-lead is everything

78% of buyers choose the vendor who responds first. Every minute of delay kills conversion. Round-robin routing adds hours of latency to your inbound funnel.

🎯

Wrong rep, wrong deal

Enterprise deals need enterprise reps. SMB leads need SMB closers. Round-robin ignores this entirely. Your most complex deals end up with your most junior reps.

📊

RevOps in the dark

Your CRM shows you closed/lost. It doesn't show you which routing decisions cost you pipeline. You can't optimize what you can't see.

Features

Everything your RevOps team needs to own the meeting funnel

Lead Dispatcher gives you the routing rules, automation, and analytics to turn your inbound meeting funnel into a predictable revenue engine.

🧠

Smart Routing Rules

Build no-code routing logic based on company size, industry, territory, deal value, or any Salesforce/HubSpot field. Route by account ownership, weighted round-robin within segments, or rep availability.

Instant Dispatch (<60s)

The moment a lead books a meeting, Lead Dispatcher fires. The right rep gets a Slack ping, a calendar invite, and full lead context — in under 60 seconds. Zero manual triage.

🔗

CRM-Native

Natively integrates with Salesforce, HubSpot, and Pipedrive. Lead Dispatcher reads your CRM data to make routing decisions — and writes outcomes back automatically.

📈

Meeting Intelligence

Know which routing path converts. Track show rates, close rates, and ramp time by routing rule. Give your best leads to your best reps — with data to prove it.

🔄

Fallback & Overflow Logic

Rep on PTO? New hire not ramped? Lead Dispatcher automatically escalates or re-routes based on your fallback rules. No meeting ever goes unassigned.

📅

Booking Page Templates

Branded booking pages that route intelligently behind the scenes. Embed on your website, share in outbound, or use as your Calendly replacement — with routing built in.

How It Works

From inbound booking to dispatched meeting in 3 steps

01

Lead books a meeting

A qualified lead lands on your booking page or clicks a link in your outbound sequence. They pick a time and submit their info. That triggers Lead Dispatcher.

🔔 Trigger fires instantly
02

Rules engine matches the lead

Lead Dispatcher enriches the lead, queries your CRM, and runs your routing rules in real time. Territory match? Account owner? Deal size threshold? Availability check? All in under 2 seconds.

⚡ 2-second match
03

Meeting dispatched, rep notified

The right rep gets a Slack message, a calendar invite, and a pre-built CRM record — instantly. They walk into that meeting with full context. Close rates go up.

✅ Under 60s total

Results

What happens when you fix your routing

3x

Faster speed-to-lead vs. round-robin routing

28%

Average increase in meeting-to-opportunity conversion

<60s

Average dispatch time from booking to rep notification

"We had enterprise leads being routed to our most junior SDRs because of how round-robin worked. Lead Dispatcher fixed that in a day. Our ACV jumped 40% in the next quarter."

VP
VP of Sales
Series B B2B SaaS, 180 employees

"As RevOps, I always knew routing was broken but had no data to prove it. Lead Dispatcher showed us we were losing 30% of enterprise MQLs to reps outside their territory. We fixed it. Pipeline is up."

RO
Director of RevOps
200-person B2B SaaS

Resources

Learn how top RevOps teams optimize their meeting funnel

Playbooks, benchmarks, and deep-dives on MQL routing, speed-to-lead, and meeting conversion for B2B SaaS sales and RevOps teams.

View All Posts →

Pricing

Simple, transparent pricing

Start free. Scale as you grow. No surprise fees, no per-seat gotchas for managers.

Starter

Free

Up to 5 reps

  • ✓ Smart routing rules
  • ✓ Slack dispatch
  • ✓ HubSpot integration
  • ✓ Basic analytics
Get Started Free
Most Popular

Growth

$199/mo

Up to 25 reps

  • ✓ Everything in Starter
  • ✓ Salesforce + Pipedrive
  • ✓ Meeting intelligence
  • ✓ Fallback routing rules
  • ✓ Booking page templates
Get Early Access

Enterprise

Custom

Unlimited reps

  • ✓ Everything in Growth
  • ✓ Custom routing logic
  • ✓ SSO + advanced security
  • ✓ Dedicated CSM
  • ✓ SLA guarantee
Contact Sales

Early Access

Ready to stop letting leads rot in the queue?

Get early access to Lead Dispatcher. Free for teams under 5 reps. No credit card required.